THE WHOLE BODY EXPERIENCE @ TRIBAL
Whole Foods
February 2014 / Austin, TX
Booth within the private internal Whole Foods bi-yearly conference called Tribal.
Envisioned a new store design & layout for the Whole Body section of the store.
responsibilities:
- overall conceptual design / art direction
- moodboards / inspiration boards
- design budget management
- floorplans / site plans + layouts
- graphic design
- 3D modeling + rendering
- props / furniture / décor sourcing
- build / mechanical drawings
- print-ready + mechanical files
- client + vendor management
- installation oversight
- styling
completed at MKG
![](https://format.creatorcdn.com/d0a493f6-f69c-4347-8c79-6e40d97c2546/0/0/0/0,0,3643,2429,700,2429/0-0-0/d7288d53-fad5-4d89-8e55-81304bd9e1c1/1/1/IMG_0224_JPG.jpg?fjkss=exp=2037612247~hmac=691518d6b97004fea6f82c40e9f135f5a9a52e9db365c2ec71c0f4e3b0517657)
![](https://format.creatorcdn.com/d0a493f6-f69c-4347-8c79-6e40d97c2546/0/0/0/0,0,2429,3643,700,3643/0-0-0/a267a495-dc0e-425f-ba0e-db759bc3fc8a/1/1/IMG_0138_JPG.jpg?fjkss=exp=2037612247~hmac=8bbfc3d154524514fe0a2224232318b2272cd78c92d53a4502df96a2f7ef9d4f)
![](https://format.creatorcdn.com/d0a493f6-f69c-4347-8c79-6e40d97c2546/0/0/0/0,0,1632,1224,700,1224/0-0-0/45380a0d-2151-4a8f-9916-9f34e08f573b/1/1/image-1.jpg?fjkss=exp=2037612247~hmac=6fb417626b765c99b27e081800afa4050341b519e8abbce25fc53c1337221dbd)
![](https://format.creatorcdn.com/d0a493f6-f69c-4347-8c79-6e40d97c2546/0/0/0/0,0,1118,1449,700,1449/0-0-0/4f299653-192e-4131-acf5-1e1c53a73db2/1/1/image-2.jpg?fjkss=exp=2037612247~hmac=5100a05df32233a4b6e312c7815031bbd97e867583357f525eb68d52b4f7cb6d)
![](https://format.creatorcdn.com/d0a493f6-f69c-4347-8c79-6e40d97c2546/0/0/0/0,0,2576,3435,700,3435/0-0-0/3452288b-2b11-45fd-a632-72c496ed38fb/1/1/IMG_0093.jpg?fjkss=exp=2037612247~hmac=651f99fd664f5bc8f622a30764bc1903461c86bdd16bd0ebb77811147d9b88e8)
![](https://format.creatorcdn.com/d0a493f6-f69c-4347-8c79-6e40d97c2546/0/0/0/0,0,1632,1224,700,1224/0-0-0/538611e0-24c0-4d5f-944a-7a90b9c595d5/1/1/image-3.jpg?fjkss=exp=2037612247~hmac=6fb417626b765c99b27e081800afa4050341b519e8abbce25fc53c1337221dbd)
![](https://format.creatorcdn.com/d0a493f6-f69c-4347-8c79-6e40d97c2546/0/0/0/0,0,66,799,700,799/0-0-0/b0fe1fe2-e663-4d33-b37f-c13d8ee5ebfe/1/1/design_dev_spacer.png?fjkss=exp=2037612247~hmac=1b0d68c8f502a4757fd7556a3ff4f71055b7efc4aaf3608c87c223c5011205af)
![](https://format.creatorcdn.com/d0a493f6-f69c-4347-8c79-6e40d97c2546/0/0/0/0,0,824,596,700,596/0-0-0/06f300fa-6088-4312-b937-5bc4c108b95d/1/1/Screen_Shot_2015-03-17_at_9_09_51_PM.png?fjkss=exp=2037612247~hmac=e651b21373fb02815ee7664ff56b947e870fc1d4e414967c6d119c37968b2302)
![](https://format.creatorcdn.com/d0a493f6-f69c-4347-8c79-6e40d97c2546/0/0/0/0,0,1973,1106,700,1106/0-0-0/14307e97-b7e4-4044-aa46-599ec33294d3/1/1/Screen_Shot_2015-04-12_at_10_11_33_PM.png?fjkss=exp=2037612247~hmac=ca8f188d252a536b8d222e415a8b54fac66e69a1a190e9abda24f418c0675923)
![](https://format.creatorcdn.com/d0a493f6-f69c-4347-8c79-6e40d97c2546/0/0/0/0,0,1960,1202,700,1202/0-0-0/4d9b0626-6cbd-45de-89fd-6963c055376f/1/1/counterback3.jpg?fjkss=exp=2037612247~hmac=ab6902d395689d7b2cf381c5cc517f6ec7c63cc2708c115b312b0c4d0faddd4a)
![](https://format.creatorcdn.com/d0a493f6-f69c-4347-8c79-6e40d97c2546/0/0/0/0,0,1926,1162,700,1162/0-0-0/d1afd095-e0dd-4e68-978c-5eef734137d9/1/1/beautify-view2.jpg?fjkss=exp=2037612247~hmac=60f60c76b2dca5805d7f388237ce010788fe712e9c92d0deb1406fd7d337b6be)
![](https://format.creatorcdn.com/d0a493f6-f69c-4347-8c79-6e40d97c2546/0/0/0/0,0,1971,1135,700,1135/0-0-0/ee182c7e-5c17-4851-a2a3-a3ca1cdc024e/1/1/beautify-view1.jpg?fjkss=exp=2037612247~hmac=0395f95beb91885da48546b3c8f2252d2eb877253920e6677341edcaf9224ed2)
![](https://format.creatorcdn.com/d0a493f6-f69c-4347-8c79-6e40d97c2546/0/0/0/0,0,3964,2232,700,2232/0-0-0/06e71302-3421-48af-94a2-b610bb0fc0b4/1/1/detox_rendering_2A.jpg?fjkss=exp=2037612247~hmac=c661659ef6374474aae7aae69f6a6389ce0936fc2082232a36568e626ce0762d)